Archive for the ‘Case Studies’ Category

Maven develops Media & Multi Level Marketing site with Advertising & Community modules

Wednesday, January 25th, 2012

Project Type: Web Development, Data Management, Online Community Building

Industry: News, Multi Level Marketing, Community

Technology: ASP.NET

About the Client:

Aajivika Weekly is, on the face of it, a weekly magazine for the readers of Surendranagar District of the Gujarat State of India. However, it is not just a local magazine. It is the voice of the entire community. Aajivika Weekly mixes news, networking and business in a seamless cultural and online presence.

Requirements:

The CIO of Aajivika approached Maven Infosoft with a long list of requirements. He wanted a focused and dynamic microsite for the complex range of services that they provided. The client emphasized on easy content updation, a way to capture inquiries and leads, and a clear path to conversion. They wanted data warehousing and mining capabilities integrated into their web application.

Further, the client wanted to address a large and varied demographic audience as well to sell online and print advertising space. They also wanted to provide free services like job placement for the community.

One of the primary aims of Aajivika Weekly was to capitalize on its strong influence on the community to start and grow a Multi Level Marketing business by selling various products and services across its geographical area of influence. Maven Infosoft was asked and able to develop various bespoke web application modules that facilitated user sign on, lead generation and sales.

AajivikaWeekly.com - Designed, Developed & Maintained by Maven Infosoft

AajivikaWeekly.com - Designed, Developed & Maintained by Maven Infosoft

The Solution:

Maven Infosoft overcame the mountaineous task at hand to combine the multi-faceted requirements of the site, namely, building the community, publishing news content in various document formats, integrating advertising and lead capturing.

Maven Infosoft incorporated ads and advertising forms and contracts without cluttering up the site with banners or ill-positioned images. We drastically changed the colour combination to bring up the weekly to the aesthetic standards of reputed international magazines, all the while providing powerful content management capabilities and strong under-the-hood programming. We implemented a number of user tools, modules and access privileges based on magazine subscription and web-only registration.

AajivikaWeekly.com - Designed, Developed & Maintained by Maven Infosoft

AajivikaWeekly.com - Designed, Developed & Maintained by Maven Infosoft

Success:

All aspects of AajivikaWeekly.com remained consistent with the Aajivika image and Maven Infosoft further refined the website so that it became more pleasing to their completely non-technical user base. We worked closely with the CEO and her teams to create a portal where visitors can stay informed on local happenings, share society news, learn about local businesses, and be part of a vibrant, business-minded community. The client themselves continue to succeed in building and growing a multi level marketing business. Moreover, they have seen a three-fold rise in advertising inquiries.

AajivikaWeekly.com - Designed, Developed & Maintained by Maven Infosoft

AajivikaWeekly.com - Designed, Developed & Maintained by Maven Infosoft

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Relaunch of B2B Site for Large-Scale Manufacturer Prima Chemicals

Friday, January 13th, 2012

Project Type: Web Design & Development

Industry: Chemical Manufacturing

Technology: Joomla Content Management System

About the Client:

Prima Chemicals is a top-notch manufacturer of highly-specialized, custom-ordered variants of pigments and solvent dyes, having applications for paint, wood coating, enamel, inks and printing. They have two different manufacturing units in the industrial area of Ahmedabad, India, with an annual manufacturing capacity of more than 1400 tons. Prima is the World’s Largest Manufacturer of Pyrazolones.

Requirements:

With world-class production facilities, R&D and quality assurance procedures in place, the only aspect in which Prima Chemicals lagged was a respectable online presence to promote its services in the B2B marketplace. Its existing website was no more than a brochure on the internet, simply listing out the products. Further, they were also facing bottlenecks in communication due to an inefficient email server, which could not even bear the load of unsolicited inquiries.

So they contacted Maven Infosoft in mid-2011 with the goal of redesigning their website to showcase their full range of products, get more leads, increase B2B customer conversion rates and create a strong, memorable brand.

The Solution:

The analysts and designers at Maven Infosoft identified several problems with the existing website, such as inappropriate sections, unprofessional images and lack of marketing depth that prevented the creation of a strong and memorable brand. These issues needed immediate redressal.

The immediate challenge for Maven was to leverage the standing of Prima Chemicals as a company into a congruent solution for their website. We started with a powerful core design and layout that incorporated Prima’s logo and branding strategy. We used the client’s preferred colour—dark green (consistent with their primary product)—and set up corresponding imagery, logo and web elements, taking care nto to neglect clarity and usability in the process.

Maven Infosoft also provided a resilient hosting and email solution satisfying all the mailing and communication-intensive needs of the client.

Success:

PrimaChemicals.com has been instrumental in gaining significant business benefits for the client, because the website has given them a definitive brand and professional image commensurate with their status as a large-scale manufacturer in the dyes and pigments industry. Prima Chemicals’ director Apurva Modi had this to say: “We experienced a doubling of inquiries and near-tripling of conversion rates in the three months following the launch of the revamped website, which I can directly attribute to the better user experience it provides.”

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Maven Infosoft takes healing clinic Vasant Nature Cure online

Thursday, January 12th, 2012

Project Type: Web Design & Development

Industry: Health & Alternative Therapy

Technology: Joomla Content Management System

About the Client:

Vasant Nature Cure is a natural cure hospital cum clinic cum treatment centre incorporating the science of living for health, happiness and stress-free life. They propagate the idea that every man is his own doctor. “Let thy medicine be thy food and let thy food be thy medicine” is their motto. Vasant Nature Cure promotes the belief that internal sanitation can keep one immune from disease and disorder.

Requirements:

Vasant Nature Cure was not well known due to its niche operating market. They wanted to reach the masses and benefit all with alternative treatments. The challenge was to showcase all activities which they have been doing for betterment of general health of the population at a nominal price.

Hence they wanted people to come, heal themselves and contribute for the cause. So it was important to provide detailed information of all therapies that they offered.

The Solution: An Informational & Optimized Website Designed and Developed in Joomla

Maven Infosoft developed a dynamic website for Vasant Nature Cure with the use of Joomla Content Management System. The artistic use of CSS and website banners has led to giving site an elegant appeal. Plus, the full range of services that the client offers is showcased elegantly with appropriate categories, pictures and neatly separated informational text.

The website includes interesting new features both at the frontend and the backend. Maven Infosoft has also attempted to showcase user generated content on social media sites such as Facebook and Twitter on the homepage.

Maven Infosoft recommended using plenty of optimized images (which have smaller file sizes and faster load times) as well as targeted, unique copy to entice more customers and patients. We also uncovered unoptimized page titles, Meta tags and copy that needed SEO attention, and put right the same with the help of our knowledgeable content writers.

Success:

VasantNatureCure.com has turned out to be an informational website for people from all walks of life who need to turn down the strees of life. Maven Infosoft has helped the client raise awareness among people with clear images, precise content and real life stories.

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